“Build your brand, improve your customer service, create your own word of mouth marketers and more using Twitter.”

*GST will be added at checkout for Australian residents.

About the guide

“How To Use Twitter for Business” is a digital guide that introduces Business Owners & Marketing Managers to using Twitter to increase website visitors and build strong relationships that will further their business.

It is designed for people who don’t have time to read lengthy e-books and who need to get up to date quickly. The guide shows you how to start using Twitter effectively from sign up.

What you’ll learn

What is Twitter?
Why using Twitter for business is personal
The 5 golden rules
Why limiting self promotion will grow your business
Practical ways to use Twitter for business
Real world examples
Personal branding vs business branding and which is better
How to get started & build your network
How to build solid relationships
How to manage your reputation and find out what’s being said about you
Glossary of terms
Tips from other small business owners successfully using Twitter
Which Twitter tools to use
Answers to frequently asked questions

What people are saying

“Love, love, love your guide…it was so easy to set up our account and start using Twitter thanks to you!”

Kirsty Keane - @ciaobellatravel
Co-founder of Ciao Bella Travel, Brisbane

“Well done on compiling a practical & easy to follow guide for beginners! It came in handy when researching tips & advice to explain Twitter 101 to clients just starting out.”

James Hartcher - @jimmyville
Managing/Strategy Director of Internet Design Studios, Sydney

Who should read the Twitter guide?

Anyone who is curious about how Twitter can benefit their business.

If you’re a Business Owner who wants to know how Twitter can improve key areas of your business including marketing, customer service and business development and open up new opportunities.

If you’re a Marketing Manager who needs to get up to speed on new digital marketing methods quickly, this guide will show you how.

The guide is concise, to the point and illustrates practical ways you can use Twitter to benefit your business – quickly and easily.

Who shouldn’t read this guide?

Anyone looking for a “get rich quick” scheme. This practical guide is for people who want real information that they can implement into for their business, without the hype.

Read some independent reviews

“I’ve been following Clare on Twitter for a while now and was really looking forward to this ebook so I could read more of her fantastic advice on the uses of Twitter for businesses (I am after all in business myself!).”

Paul Cunningham, Owner of BloggingTeacher.com

“I follow only around 100 people on Twitter. Only those who are really relevant to my interests and really engaging. Clare Lancaster is one such person. So when she told me she’d written an ebook teaching businesses how to use Twitter FOR business, I assumed it would be very good. I was wrong…

Clare’s book isn’t good, it’s great!”

Glenn Murray, Owner of Divine Write

“There are a number of Twitter manuals available but the one I chose to help me learn the ropes and build confidence was Twitter Guide, by Brisbane writer Clare Lancaster. This guide is not lengthy, and leads with simple, step by step directives towards making your first inroads into this medium. Clare Lancaster defines Twitter to the beginner and to businesses in an easy to understand way.”

Janet Leach, Owner of Artery Store.

About the author

Clare Lancaster is the founder of Dot Marketing, an online strategy consultancy. She has been working online since 2001, is the editor of Women in Business & blogs about Internet business and marketing online for small businesses at clarelancaster.com.au.

Clare has been using Twitter since October, 2008. This guide is based on her experience.

In this time she’s successfully grown the visitors to her blog, built an audience for business launches, made connections that have resulted in new consulting clients,  made strategic partners and most recently been invited to write an article for Dynamic Business, Australia’s highest circulating business magazine for SME’s and Virgin Blue Voyeur Magazine – all thanks to participating in Twitter.

You can find her on Twitter most days. http://twitter.com/clarelancaster

Please contact Clare for any inquires using hello [at] clarelancaster.com.au.

Buy the guide

Purchase the guide by clicking here, you will then be taken to the payment page to purchase through PayPal. PayPal is a trusted transaction facility and uses the world’s most advanced proprietary fraud prevention systems.

After payment you will be sent an email with a location to download the guide. You will need Adobe Reader to view the guide  (available as a free download if you don’t already have it).